The mid 60’s Mod style was influenced by pop art which took everyday items out of their normal context and made them into something entirely stylistic. This was most vibrantly expressed by The Who with their symbolic use of arrows, Union Jack jackets and RAF target emblems. The influence of pop art continued during the mod revival years & jackets and parkas were often adorned with badges and patches by the early mod revivalists – although this came to be seen as passé.
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